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seo success

Top Ten SEO Starting Tips

  1. A Keyword Rich Domain.
    While not always possible, when setting up a new website, consider setting it up on a domain that contains the sites main keywords. Search Engines give considerable weight to a website with keywords in the URL. Never use a keyword stuffed domain (ie. www.your-key-word-here-and-another.com)
  2. Title Tag.
    The title tag on your page is the most powerful on page factor you can control as a webmaster. Use it wisely. Carefully choose which keywords are going to go in here and remember that it will be read by humans as well as search engines. Never stuff keywords into your title. It only devalues its weight and makes you look spammy.
  3. Heading Tags.
    The second most important on page factor you can control is the heading tags. Not only are they useful for search engines to determine the context of your document, it is semantically sound HTML practice.

  4. Bold, Strong and Emphasis Tags.
    While there is no set answer to which carries more weight, assume that both are the same. Emphasize keywords in bold using the BOLD or STRONG tags. Search engines give more weight to keywords if they are emphasized.
  5. Keyword Rich Text.
    It is always possible to rank for search terms when they are not on your page but using them sparingly will only help increase your search engine visibility for these keywords
  6. Structured Navigation And Correct Internal Navigation.
    Make it easy for search engines to index your entire site. Use a text link navigation. I this is not possible, use a sitemap or second text navigation in the footer of your site.
  7. Keyword Rich Internal Links.
    Use your sites main keywords in the anchor text when linking to pages within your site. This not only describes the link to your visitors, it also lets the search engines know what content is on the page being linked to.
  8. Avoid Flash.
    While some search engines claim that they can index some flash content, it is still in its infancy. An entire website does not need to be built in flash. Use it wisely and make sure any text that is output by flash is rendered as html text so search engines can see it. If possible, avoid flash completely.
  9. Avoid Duplicate content.
    Search Engines do not like duplicate content. Make sure all the content on your website is different on all pages. Many navigation elements, headers, footers etc. is the same, but make sure that each page has marginally more unique content. Some search engines give a penalty for duplicate content, while others just ignore it. Just make your content unique. If anything else, it benefits your site visitors.
  10. Keyword Rich, Relevant Inbound Links.
    A relevant, keyword rich inbound link is the holy grail of online marketing. There are many ways to get quality inbound links to your website. Directory Submissions, Article writing/marketing, Press Releases, Posting in forums and blogs, Link Exchanges. Obtaining inbound links is the undisputed king of SEO tactics.

 

Top Ten Tools to Spy on Competition | SEO Competition Spy Tools

Top SEO Competition Spy Tools

  1. Google Ventures – This might not be a straight up spy tool but lets start from the best it will show you Google acquired ventures so you can spy on the best SEO techniques by the people who probably know about the algorithm.
  2. SocialAdNinja – Here’s another competitive intelligence tool that will allow you to spy on your competitors.
  3. SEMRush.com – Find out exactly which keywords your competitors are ranking for in the search engines.
  4. WayBack Machine – Roll back the hands of time with this nifty little tool. Find out what your competitors site looked like in the past.
  5. DomainTools.com – Find out who owns a particular website and how to contact them. This is an invaluable tool for contacting potential affiliates.
  6. WhoIsHostingthis.com – Nifty little tool to find out who is hosting any website online.
  7. WhatWPThemeIsThat.com – Find out what WordPress theme they were used. This site will show you exactly which theme they’re using along with which plugins they have installed.
  8. BuiltWith.com – Find out what sort of technology your competitors are using. CMS type, Server information. Hosting provider. Analytics tools. Content Delivery Networks. Advertising Partners.
  9. SocialMention.com – This tools is similar to Google Alerts but made specifically for social media. Get free daily updates on any mentions made
  10. WhosMailingWhat.com – This spy tool allows you to instantly find out what sort of direct mail pieces your competitors are sending out.
  11. Copernic Tracker
  12. Flippa.com
  13. Moat.com – This unique search engine makes it easy to find out what type of banners your competitors are running across the web.

Top Ten SEO Local Directories

Local directories that can help improve your rankings on local search engines.

First visit getlisted.org free local monitoring tool. GetListed.org’s LocalDashboard™ tool allows you to see how your business is indexed in the most popular Local search engines—Google, Bing, InfoGroup, Yahoo, Yelp, Hot Frog, Yellow Pages and Best of the Web—and offers straightforward strategies you can use to improve your placement in those search engines.

  1. Google Places connecting your business with local customers. Create a Google Places Listing » 

    Get found on Google for free with google places

    97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.

  2. Bing Business Portal will ensure that your business is included on all major and secondary search engines. Create a Bing Business Listing »
  3. Facebook Local
  4. Yahoo Local Listings Account Center Create a Yahoo Business Listing » 
  5. Yelp for Business Owners is a popular Local information portal on the U.S. West Coast, and in certain industries across the rest of the country–and even Canada and Europe. Add Your Business to Yelp »AWL
  6. Neustar Localeze By working with Localeze, you can make sure that the content displayed about your business by local search engines is consistent and up-to-date – right from your own desktop. You also can rest easy knowing that Localeze distributes your business content to the largest network of local search engine partners in the industry. So, whether a consumer likes to use Yahoo Local or Google Maps, or any other popular local search engine, you can be sure to reach them.
  7. InfoGroup (Express Update USA) InfoGroup is a major business directory whose data is used as a starting point by many local search engines. If you have a new business, or have moved addresses or changed phone numbers, it is essential to Create Info Group Business Listing »
  8. Here PrimePlaces
  9. Superpages Superpages.com is a top online resource for finding information and insights on businesses and retailers. Google and Yahoo often “double-check” Superpages.com to make sure they’re showing correct business information. Here’s where to claim your listing.
  10. Citygrid Media Citysearch is a major competitor of Yelp that charges you to claim your business listing. It can be expensive but again, if you’re in the hospitality industry, it’s probably worth the investment to Add my business to Citysearch.
  11. eLocal
  12. Foursquare
  13. Factual
  14. Acxiom

Google Chrome SEO Extensions

  • Chrome SEO
    The Google Chrome SEO Extension. Make you daily Search Engine Optimization tasks easier in Google Chrome. And much much more…
  • SP SEO
    This Chrome SEO plugin implements the SEO Playground Tool (Bookmarklet) by David Naylor. Making it easier to use in Chrome.
  • SEO Status
    SEO Status is lightweight. It will check the Google Pagerank (PR) & Alexa rank for every page. Using this will increase your Alexa.
  • SEO Site Tools
    Pulls PageRank, domain links and rank metrics, aggregates social media reactions from Twitter, Facebook, Digg and SEO related tags.
  • META SEO inspector
    Useful to inspect the meta data found inside web pages, usually not visible while browsing.
  • iPageRank | SEO Tool
    This plugin gets PageRank & calculates how much PR is transferred to external links, analyzes keywords, Alexa, TIC. More inside.
  • SEO SERP
    A simple tool to quickly check the position of a list of sites given a keyword.
    For example, on the sample image you can see Wikipedia ranking #3 and Amazon ranking 16 for the keyword “lcd”…

Top Ten SEO Books

  1. SEO 2014 & Beyond: Search engine optimization will never be the same again! by Dr. Andy Williams (Dec 6, 2013)

  2. Amazon’s SEO Page

  3. SEO Made Simple (Third Edition): Strategies for Dominating the World’s Largest Search Engine by Michael H. Fleischner (Jan 2, 2013)

  4. SEO Black Book: A Guide to the Search Engine Optimization Industry’s Secrets (The SEO Series) by R L Adams (Feb 28, 2013)

  5. SEO for WordPress: How To Get Your Website on Page #1 of Google…Fast! (Volume 1) by Kent Mauresmo and Anastasiya Petrova(Jan 16, 2013)

  6. An SEO Checklist: A step-by-step plan for fixing SEO problems with your web site (Webmaster Series) (Volume 2)… by Dr. Andy Williams (May 14, 2013)

  7. TOP 10 SEO TIPS (EZ Website Promotion) by Darren Varndell (Dec 30, 2013)

  8. SEO Fitness Workbook: 3rd Edition – The Seven Steps to Search Engine Optimization Success on Google by Jason McDonald Ph.D.(Sep 15, 2013)

  9. How to Rank in Google: SEO Strategies post Panda and Penguin by James Green (Mar 26, 2013)

  10. The Art of SEO (Theory in Practice) by Eric EngeStephan SpencerJessie Stricchiola and Rand Fishkin (Mar 24, 2012)

  11. SEO Book
  12. Search Engine Marketing
  13. Search Engine Marketing Kit
  14. Free PPC Guide