Top Ten Tools to Spy on Competition | SEO Competition Spy Tools

Top SEO Competition Spy Tools

  1. Google Ventures – This might not be a straight up spy tool but lets start from the best it will show you Google acquired ventures so you can spy on the best SEO techniques by the people who probably know about the algorithm.
  2. SocialAdNinja – Here’s another competitive intelligence tool that will allow you to spy on your competitors.
  3. SEMRush.com – Find out exactly which keywords your competitors are ranking for in the search engines.
  4. WayBack Machine – Roll back the hands of time with this nifty little tool. Find out what your competitors site looked like in the past.
  5. DomainTools.com – Find out who owns a particular website and how to contact them. This is an invaluable tool for contacting potential affiliates.
  6. WhoIsHostingthis.com – Nifty little tool to find out who is hosting any website online.
  7. WhatWPThemeIsThat.com – Find out what WordPress theme they were used. This site will show you exactly which theme they’re using along with which plugins they have installed.
  8. BuiltWith.com – Find out what sort of technology your competitors are using. CMS type, Server information. Hosting provider. Analytics tools. Content Delivery Networks. Advertising Partners.
  9. SocialMention.com – This tools is similar to Google Alerts but made specifically for social media. Get free daily updates on any mentions made
  10. WhosMailingWhat.com – This spy tool allows you to instantly find out what sort of direct mail pieces your competitors are sending out.
  11. Copernic Tracker
  12. Flippa.com
  13. Moat.com – This unique search engine makes it easy to find out what type of banners your competitors are running across the web.

Top Ten SEO Local Directories

Local directories that can help improve your rankings on local search engines.

First visit getlisted.org free local monitoring tool. GetListed.org’s LocalDashboard™ tool allows you to see how your business is indexed in the most popular Local search engines—Google, Bing, InfoGroup, Yahoo, Yelp, Hot Frog, Yellow Pages and Best of the Web—and offers straightforward strategies you can use to improve your placement in those search engines.

  1. Google Places connecting your business with local customers. Create a Google Places Listing » 

    Get found on Google for free with google places

    97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.

  2. Bing Business Portal will ensure that your business is included on all major and secondary search engines. Create a Bing Business Listing »
  3. Facebook Local
  4. Yahoo Local Listings Account Center Create a Yahoo Business Listing » 
  5. Yelp for Business Owners is a popular Local information portal on the U.S. West Coast, and in certain industries across the rest of the country–and even Canada and Europe. Add Your Business to Yelp »AWL
  6. Neustar Localeze By working with Localeze, you can make sure that the content displayed about your business by local search engines is consistent and up-to-date – right from your own desktop. You also can rest easy knowing that Localeze distributes your business content to the largest network of local search engine partners in the industry. So, whether a consumer likes to use Yahoo Local or Google Maps, or any other popular local search engine, you can be sure to reach them.
  7. InfoGroup (Express Update USA) InfoGroup is a major business directory whose data is used as a starting point by many local search engines. If you have a new business, or have moved addresses or changed phone numbers, it is essential to Create Info Group Business Listing »
  8. Here PrimePlaces
  9. Superpages Superpages.com is a top online resource for finding information and insights on businesses and retailers. Google and Yahoo often “double-check” Superpages.com to make sure they’re showing correct business information. Here’s where to claim your listing.
  10. Citygrid Media Citysearch is a major competitor of Yelp that charges you to claim your business listing. It can be expensive but again, if you’re in the hospitality industry, it’s probably worth the investment to Add my business to Citysearch.
  11. eLocal
  12. Foursquare
  13. Factual
  14. Acxiom

Top Ten Google Ranking Factors

Top Ten SEO Ranking Factors 2013
Links are still believed to be the most important part of the algorithm (approximately 40%).
Keyword usage on the page is still fundamental, and other than links is thought to be the most important type of factor.
SEOs do not think social factors are important in the 2013 algorithm (only 7%), in contrast to the high correlations.

  1. Domain level authority link metrics (20.56)
  2. Page-Level Link Metrics (19.31)
  3. Page-Level Keyword & Content-Based (14.87)
  4. Page-Level, Keyword-Agnostic Features (9.07)
  5. Domain Level Brand Metrics (8.83)
  6. User Usage &Traffic/Query Data (8.28)
  7. Page-Level Social Metrics (7.23)
  8. Domain Level Keyword Usage (6.74)
  9. Domain-Level, Keyword-Agnostic Features (5.26)

 

Source: http://moz.com/blog/ranking-factors-2013

seo success

Top Ten SEO Starting Tips

  1. A Keyword Rich Domain.
    While not always possible, when setting up a new website, consider setting it up on a domain that contains the sites main keywords. Search Engines give considerable weight to a website with keywords in the URL. Never use a keyword stuffed domain (ie. www.your-key-word-here-and-another.com)
  2. Title Tag.
    The title tag on your page is the most powerful on page factor you can control as a webmaster. Use it wisely. Carefully choose which keywords are going to go in here and remember that it will be read by humans as well as search engines. Never stuff keywords into your title. It only devalues its weight and makes you look spammy.
  3. Heading Tags.
    The second most important on page factor you can control is the heading tags. Not only are they useful for search engines to determine the context of your document, it is semantically sound HTML practice.

  4. Bold, Strong and Emphasis Tags.
    While there is no set answer to which carries more weight, assume that both are the same. Emphasize keywords in bold using the BOLD or STRONG tags. Search engines give more weight to keywords if they are emphasized.
  5. Keyword Rich Text.
    It is always possible to rank for search terms when they are not on your page but using them sparingly will only help increase your search engine visibility for these keywords
  6. Structured Navigation And Correct Internal Navigation.
    Make it easy for search engines to index your entire site. Use a text link navigation. I this is not possible, use a sitemap or second text navigation in the footer of your site.
  7. Keyword Rich Internal Links.
    Use your sites main keywords in the anchor text when linking to pages within your site. This not only describes the link to your visitors, it also lets the search engines know what content is on the page being linked to.
  8. Avoid Flash.
    While some search engines claim that they can index some flash content, it is still in its infancy. An entire website does not need to be built in flash. Use it wisely and make sure any text that is output by flash is rendered as html text so search engines can see it. If possible, avoid flash completely.
  9. Avoid Duplicate content.
    Search Engines do not like duplicate content. Make sure all the content on your website is different on all pages. Many navigation elements, headers, footers etc. is the same, but make sure that each page has marginally more unique content. Some search engines give a penalty for duplicate content, while others just ignore it. Just make your content unique. If anything else, it benefits your site visitors.
  10. Keyword Rich, Relevant Inbound Links.
    A relevant, keyword rich inbound link is the holy grail of online marketing. There are many ways to get quality inbound links to your website. Directory Submissions, Article writing/marketing, Press Releases, Posting in forums and blogs, Link Exchanges. Obtaining inbound links is the undisputed king of SEO tactics.

 

Top Ten Google AdWords Keywords Quality Score Tips

Google AdWords Quality Score Tips

Google AdWords Quality Score Tips

  1. Geo targeted campaign to specific city.
  2. Use one exact matched and one phrase matched keyword per ad group.
  3. Use the keyword in ad title, text & display URL.
  4. Use different CaPitaLIzaTion
  5. Link the ad to a Landing Page that contains that keyword in the head and body.
  6. Increase your CTR.
  7. Look into the speed of your landing page.
  8. Create best performing ads.
  9. Change your Call-to-Action.
  10. Include the city’s name in your ad.
  11. Duplicate the keywords you already have and add the city’s name to them.
  12. Try to write ads that are different from your competitors’ ones.
  13. Generate a search query report (daily or weekly) and see if you could add some negative keywords…
  14. Include the target keyword in your meta tags and body of the landing page

Other:
PUNISHED FOR OTHERS’ POOR PERFORMANCE
We’ve seen advertisers who are doing everything right, but because their industry was/is plagued by shady affiliates or advertisers who’ve done a sloppy job with their campaigns, they struggle to get a decent quality score. And even when they do, the minimum first page bids are sometimes quite high.
LOOK OUT FOR IMPRESSION BLEEDERS
A solid CTR is the main factor in getting a good quality score so watch out for any keywords that are accumulating a high volume of impressions with a low CTR. Over time these keywords will erode your quality score.
DON’T COMPLETELY IGNORE BROAD MATCH
You might want to experiment with some broad match keywords as long as you can maintain a solid CTR – aim for at least your campaign’s average or better. This could help you discover some high value, high CTR keyword variations that you can add as phrase or exact matches (Just try to avoid one word broad match or keyword variation that are too generic because they may generate a high volume of impressions with a lower CTR).

Myths:
– Exact match keywords will always have a higher Quality Score than broad match keywords.
– To improve your Quality Score, you need to improve your conversion rate.
– Higher Quality Scores result from higher bids at the initial launch of your campaign.

Google

Top Ten SEO Search Engines

According to 2011 March 5th figures from Hitwise (Top Search Engines by Volume).

  1. Google.com 65.55%
  2. Yahoo.com 15.46%
  3. Bing.com 13.97%
  4. Ask.com 2.74%
  5. AOL.com 1.58%
  6. Blekko.com
  7. Greplin.com
  8. DuckDuckGo.com
  9. Wajam.com
  10. Quora.com

Top Ten SEO Infographics

1. Order of SEO Operations

order of seo operations resized 600

2. SEO Tactics

scatterplot seo tactics resized 600

3. Search Engine Marketing ROI

Search Engine Marketing ROI resized 600

4. The Visual FAQ of SEO

SEO Infographic1 resized 600

5. SEO vs. PPC

SEO value of SEO resized 600

6. SEO Check List

4651979452 d52b7bff1d o resized 600

7. SEO Factors

4651979454 e86b9c72a8 o resized 600

8. Long Tail SEO

B2B Long Tail resized 600

9. SEO ROI Is King

SEO KING resized 600

10. Local Search

diy seo resized 600

11. The Social Media Effect

social media effect resized 600

12. SEO Spider Trap

Spider Traps resized 600

Google Chrome SEO Extensions

  • Chrome SEO
    The Google Chrome SEO Extension. Make you daily Search Engine Optimization tasks easier in Google Chrome. And much much more…
  • SP SEO
    This Chrome SEO plugin implements the SEO Playground Tool (Bookmarklet) by David Naylor. Making it easier to use in Chrome.
  • SEO Status
    SEO Status is lightweight. It will check the Google Pagerank (PR) & Alexa rank for every page. Using this will increase your Alexa.
  • SEO Site Tools
    Pulls PageRank, domain links and rank metrics, aggregates social media reactions from Twitter, Facebook, Digg and SEO related tags.
  • META SEO inspector
    Useful to inspect the meta data found inside web pages, usually not visible while browsing.
  • iPageRank | SEO Tool
    This plugin gets PageRank & calculates how much PR is transferred to external links, analyzes keywords, Alexa, TIC. More inside.
  • SEO SERP
    A simple tool to quickly check the position of a list of sites given a keyword.
    For example, on the sample image you can see Wikipedia ranking #3 and Amazon ranking 16 for the keyword “lcd”…

Top Ten Firefox SEO Extensions

RankQuest SEO Toolbar

The Rankquest SEO Toolbar provides you quick access to more than 30 intuitive SEO tools. Once you download and install the SEO Toolbar you are only one or two clicks away from carrying out most of your day to day SEO operations. Alexa Rank* and Page Rank provided by Alexa and Google respectively ensures the popularity of the site. More than 30 SEO / SEM Tools


Niche Watch Tool

This wonderful SEO extension provides you the technical information required to beat your competitor websites in serps.It gives you backlinks number, indexed pages, keyword occurences on the page, page rank, all in anchor, all in title and all in text rank for both domain and webpage information.
This cool firefox extension is very useful for webmasters and seo professionals for analyzing niche keyword competition for ranking at top in Google.


KGen

KGen (Keyword Generator) is an extension that allows you to see what keywords are strong on visited web page. Than, you can retrieve them for social sharing (tag filling) or webmastering/SEO.


Seo Quake

Seoquake is a powerful tool for Mozilla Firefox, aimed at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquakeallows user to obtain and investigate many important SEO parameters of the internet project under study on the fly. Project Seoquake is being constantly polished and enhanced. All SERP changes are tracked down and taken into account. Update your version regularly.


yExplore

yExplore adds quick access to search engine & social media information. Just right click, select yExplore and then one of the shortcut links to access information about the site you are viewing.


SEO for Firefox

Search Yahoo! or Google to verify this extension is working for you.
Off the start PageRank is the only thing that is automatically pulled into the SERPs. After you install SEO for Firefox and restart your browser you may want to configure the extension settings to pull in other useful data.


SEOpen

SEOpen is an extension made for Firefox to help with search engine optimization. It provides many helpful tools at the click of a mouse.


Alexa Sparky

Sparky is Alexa Internet’s free Firefox plugin. Sparky accompanies you as you surf, providing useful information in your status bar about the sites you visit, without interrupting your browsing.


SearchStatus

SearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing. Designed for the highly specialised needs of search engine marketers, this toolbar provides extensive search-related information about a site, all conveniently displayed in one discreet and compact toolbar.


ScrapBook

ScrapBook is a Firefox extension, which helps you to save Web pages and manage the collection. Key features are lightness, speed, accuracy and multi-language support.


Web Developer

The Web Developer extension adds a menu and a toolbar to the browser with various web developer tools. It is designed for Firefox, Flock and Seamonkey, and will run on any platform that these browsers support including Windows, MacOS X and Linux.


Groowe Search Toolbar for FireFox and Internet Explorer

Google toolbar, Yahoo toolbar, MSN toolbar, Ask and other search engines, all in one FREE toolbar
Search and browse Google, Yahoo, Ask, MSN and other search engines and sites directly from your browser toolbar with this FREE utility. Just like you have installed Google toolbar for Firefox or IE or Yahoo companion, Groowe Search Toolbar is customized for each search engine included in the list so with each engine you will have unique experience. You will be able to perform all kind of searches that some engine supports, for example image search, audio search, video search etc. Toolbar is available for Internet Explorer and Firefox.
If you can’t find what you are looking for on one search engine, you can easily perform the same search on another search engine from the list. On that way you spend less time searching for web pages on different engines, and more time looking at them.


SEO Toolbar for Firefox

The Affilorama Firefox SEO Toolbar provides you with useful information and data to make the analysis of domains and pages super easy.

Top 10 Keyword Tools

Keyword Research Tools:
Google: https://adwords.google.com/select/KeywordToolExternal
Yahoo: Gone (old overture tool is gone)
MSN: http://adlab.msn.com/Keyword-Research.aspx
Wordtracker: http://www.wordtracker.com/
Keyword Discovery: http://www.keyworddiscovery.com
Submit Express: http://www.submitexpress.com/keytracker.php

Paid Search Keyword Tools:
Google: https://adwords.google.com/select/KeywordToolExternal
7Search: http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
Miva: https://account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp

Keyword List Generators and Misc:
Google: https://adwords.google.com/select/KeywordToolExternal
SEOBook.com: http://tools.seobook.com/keyword-list/generator.php
RustyBrick.com: http://www.rustybrick.com/keyword-phrase-tool.php
For Local keywords: http://5minutesite.com/local_keywords.php
Google Sets: http://labs.google.com/sets
Tag Clouds and keyword definitions: http://searchradar.webaroo.com/
Related Terms: http://www.kwmap.net/
Related Terms: http://www.urbandictionary.com/

Keyword Aggregators:

SEOBook: http://tools.seobook.com/keyword-tools/seobook/

Top Ten SEO Steps

Top Ten SEO Steps recommended for a successful web campaign

  1. Keyword Research & Selection
  2. Competition Analysis
  3. Site Structure
  4. Content Optimization
  5. Link Building
  6. Social Media
  7. PPC
  8. Statistics Analysis
  9. Conversion Optimization
  10. Keeping It Up

Top Ten SEO Blogs

  • ThreadWatch – Community blog about search, marketing, and technology
  • SEO Book – Aaron Wall’s blog about SEO and related topics.
  • DaveN – known as one of the best spammers in the world, sometimes DaveN gives away a few of his tips on his blog. Always straight to the point.
  • JenSense – Jennifer Slegg’s blog about contextual advertising.
  • Search Engine Blog – Peter Da Vanzo’s blog about search. Short punchy humorous posts.
  • Search Engine Watch Blog – Danny Sullivan, Gary Price, and Chris Sherman all work on this blog.
  • Stuntdubl – Todd Malicoat’s blog about SEO and internet marketing.
  • Searchblog – John Battelle’s blog about search.
  • Online Marketing Blog – Lee Odden’s blog about search & online marketing.
  • FantomNews – Ralph Tegtmeir’s blog about search and internet marketing.
  • Search Engine Roundtable – Barry Schwartz’s blog about search & SEO.
  • Search Engine Lowdown – WebSourced’s blog about search.
  • SEO Moz – The SEOmoz Daily SEO Blog provides tips, tricks and advice for optimizing websites and getting better search engine rankings.
  • SEO Scoop – Donna Fontenot’s blog about SEO.
  • Traffick – Andrew Goodman’s blog about search.
  • Brad Fallon – Brad Fallon’s blog on search.
  • SearchNerd – Chris R’s blog about search.

Top Ten SEO Forums

Search Engine Roundtable Forums the Search Engine Roundtable Forums. Open discussion on search engine optimization topics and search engine news.

Search Engine Watch Forums – Danny Sullivan’s search related forums.

SearchGuild – Chris Riding’s SEO forums.

DigitalPoint Forums – Shawn Hogan runs one of the more open / least moderated SEO forums on the market . He also offers many free SEO tools.

WebmasterWorld – Brett Tabke’s SEO forums.

SEO Chat – SEO forums owned and operated by DevShed.

Cre8asite Forums – Kim Krause’s SEO forums.

JimWorld – one of the original SEO forums. Sorta past it’s prime, but occassionally there might be a few good threads here and there.

V7N – John Scott’s forums.

HighRankings – Jill Whalen’s SEO forums. She is known as a proud whitehat SEO. My friend Debra also moderates over there.

Lil Engine – another somewhat small SEO forum.

SEO Guy forums – small to mid sized SEO forum. Morgan Carey is a swell chap.

SitePoint forums – web development forums.Daniweb – web development forums ran by my friend Dani, mostly focused on programming.

WebProWorld – fairly large forums which work in conjuntion with WebProNews.

WebWorkshop – Phil Craven’s SEO forums.

Top25Web – smallish forums about SEO and site coding.

Ozzu Forums – general webmaster forums

Resource Zone – forum associated with the Open Directory Project.

Geeks on Steroids – smallish forums about SEO and webmaster related issues.

Band of Gonzos – I believe many of the guys from BOG used to also moderate at WebProWorld. Some swell chaps there.

Anthony Parsons forums – Anthony is a well known Australian SEO.

Abakus SEO Forums – well known German SEO. also has a larger German SEO forum.

IHelpYou – Some people consider Doug Heil to be a bit of a nutter, but some of his threads are at least a bit funny. He is an evangical whitehat SEO who thinks most people are unethical spammers.

Top Ten SEO Conferences

  • SEO Roadshow – Free once a year non-commercial bar meetings. They are free and uber cool…need an invite to go though. NFFC is cool.
  • Search Engine Strategies – Geared more toward the marketing and advertertising professions, these are usually ran by Danny Sullivan of SearchEngineWatch. Host about 8 to 10 of them a year. about $1,700 for a 4 day conference (some local SES conferences are shorter and cheaper – also if you register early you save $100, and if you hunt you can usually find a coupon to save a couple dollars on the entry cost).
  • WebmasterWorld Conference – Geared more toward the independant webmaster, these are hosted by Brett Tabke of WebmasterWorld. Occurs about 2-3 times a year. about $500 to $1,000 for a 3 day conference (price depends on when you buy, which conference you attend, etc.).
  • ThreadWatch Conference – Similar to SEO Roadshow, with much overlap in who attends.

Top Ten SEO Books

  1. SEO 2014 & Beyond: Search engine optimization will never be the same again! by Dr. Andy Williams (Dec 6, 2013)

  2. Amazon’s SEO Page

  3. SEO Made Simple (Third Edition): Strategies for Dominating the World’s Largest Search Engine by Michael H. Fleischner (Jan 2, 2013)

  4. SEO Black Book: A Guide to the Search Engine Optimization Industry’s Secrets (The SEO Series) by R L Adams (Feb 28, 2013)

  5. SEO for WordPress: How To Get Your Website on Page #1 of Google…Fast! (Volume 1) by Kent Mauresmo and Anastasiya Petrova(Jan 16, 2013)

  6. An SEO Checklist: A step-by-step plan for fixing SEO problems with your web site (Webmaster Series) (Volume 2)… by Dr. Andy Williams (May 14, 2013)

  7. TOP 10 SEO TIPS (EZ Website Promotion) by Darren Varndell (Dec 30, 2013)

  8. SEO Fitness Workbook: 3rd Edition – The Seven Steps to Search Engine Optimization Success on Google by Jason McDonald Ph.D.(Sep 15, 2013)

  9. How to Rank in Google: SEO Strategies post Panda and Penguin by James Green (Mar 26, 2013)

  10. The Art of SEO (Theory in Practice) by Eric EngeStephan SpencerJessie Stricchiola and Rand Fishkin (Mar 24, 2012)

  11. SEO Book
  12. Search Engine Marketing
  13. Search Engine Marketing Kit
  14. Free PPC Guide